How do I back a project?

Backing a project is a smooth and seamless experience. Crowdfunding platforms have done a good job in creating a user experience that is sufficient for reviewing projects and then pledging for a reward.

Key takeaways

  • Backing a project is a very easy process, possibly too easy.
  • During the campaign, backers have various options to manage their pledges, including reviewing the amount or even cancelling the pledge.
  • After the funding campaign is completed, backers have no further actions until the survey is sent out by the project creators.

How to back a project

Suppose you have reviewed the projects listed on the crowdfunding platform, and have found a project you are keen to back. You are now ready to back the project. What do you do?

The general process can be depicted as follows:

The steps of how to back a project, including the relevant actions you can take at each stage

The steps of how to back a project, including the relevant actions you can take at each stage

In the diagram, I assume for simplicity that the campaign funds at the end of the funding period only, and that the project isn’t cancelled during the funding period.

Once you are a backer, I would recommend that you do some more work, for example:

For each stage of the process, as a backer, you  have various options you can exercise, such as adjusting your pledge, changing reward levels, or even cancelling your pledge.  You can also expect a certain level of communication and interaction with the project creator. I recommend that you understand what these options are, and the timeline you have to exercise each option.

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