Motives of the crowdfunding platform

As a backer, you are caught in the middle of two parties who have their own motives for wanting you to pledge, and increase your pledge to as much as possible. The two parties are: the crowdfunding platform, such as Kickstarter; the project creator. Let’s look at the motives of a crowdfunding platform. The motives…

Behavioural crowdfunding

Psychology is inherent in crowdfunding. This is because of the nature of the crowdfunding process, strategic business and marketing decisions made by the project creator and the typical characteristics of a backer. These psychological aspects of the crowdfunding process can also be called behavioural crowdfunding.

Motives of a project creator

Crowdfunding is a viable source for raising funds for many types of businesses, including content creators. But, as a backer in the crowdfunding process, you are caught in the middle of two parties who have their own motives for wanting you to pledge, and to increase your pledge to as much as possible. The two…