All about backing crowdfunding campaigns

This is a website about backing crowdfunded projects and rewards. Crowdfunding is when a group of people rally behind a project creator to financially back the idea and help make it a reality. A backer is an early adopter and innovator, with some financial liquidity, and a keen interest to support project creators. I am…

Understanding your pledge

The price you pay for the reward is called your pledge. In rewards-based crowdfunding, the reward is the product that is manufactured and shipped to the backer, for example a board-game or designer pen. Key takeaways Backers pay the 5% Kickstarter service fees. Backers pay the 3-5% Amazon Payments fees. The rest of the pledge…

Fund raising options for a project creator

There are three main reasons why a project creator would opt to crowdfund instead of going to a bank or Wall Street for money for their business, namely that the project creator: is too small in size to access main-stream funding sources; doesn’t have to complete a credit assessment as required by banks or sophisticated…

Motives of the crowdfunding platform

As a backer, you are caught in the middle of two parties who have their own motives for wanting you to pledge, and increase your pledge to as much as possible. The two parties are: the crowdfunding platform, such as Kickstarter; the project creator. Let’s look at the motives of a crowdfunding platform. The motives…

Crowdfunding? What is crowdfunding?

Crowdfunding is a process for raising money from the general public. It involves collecting small amounts of money from a large group of people to fund a product or business or charity. The crowdfunding process also has its own terminology that you should become familiar with.